Here's a brief outline of the activities that we'll do together to achieve your desired goals:
Understanding current KPIs or Business Goals
Data Collection and Analysis
Design and Building the A/B Test
Maintaining Testing Velocity
Key learnings and Iteration
Get a detailed Conversion Rate Optimization audit done by a leading expert to identify all the potential areas where your website is losing out to your competition. The Audit proposal involves a detailed understanding of your most important metrics and Key Performance Metrics (KPIs), followed by data collection in the form of Heatmaps, Scroll maps, Eye tracking, Click maps and Session replays.
The next step involves data analysis, to identify descriptive, diagnostic, prescriptive and predictive data. This helps generate a Test Hypothesis which is built to the various awareness stages of the audience visiting your website. After a successful mock-up creation, your Dev resources code for the A/B test using a testing platform and we run the experiments for at least 2 weeks with a minimum of 300 conversions, making sure both conditions are satisfied to choose a statistically valid winner.
Then there are new learnings from the experimentation program and the old KPIs get suitably modified to benefit the business and the entire Conversion Rate Optimization process restarts in an iterative manner for endless online revenue generation.
Do contact us to increase your website conversion rates!