We uncover a solid value proposition for businesses. What is Value Proposition: "If I am the Ideal user, why should I buy from YOU rather than your competitors?", when businesses answer this question, you have your Value Proposition. It is our sole target to first identify and amplify it.
We intensify your message by making it appealing, trustworthy, and convey clarity and exclusivity in your offers. Your prospects see a higher perceived benefit than the perceived cost associated with it.
Let us help you achieve epic results with the marketing budget you have. We are a definite extension of your team and collaboration comes naturally to us. Culture>Strategy>Tactics, in it to win it!
Here's a brief outline of the activities that we'll do together to achieve your desired goals:
Understanding current KPIs or Business Goals
Data Collection and Analysis
Design and Building the A/B Test
Maintaining Testing Velocity
Key learnings and Iteration
Get a detailed Conversion Rate Optimization audit done by a leading expert to identify all the potential areas where your website is losing out to your competition. The Audit proposal involves a detailed understanding of your most important metrics and Key Performance Metrics (KPIs), followed by data collection in the form of Heatmaps, Scroll maps, Eye tracking, Click maps and Session replays.
The next step involves data analysis, to identify descriptive, diagnostic, prescriptive and predictive data. This helps generate a Test Hypothesis which is built to the various awareness stages of the audience visiting your website. After a successful mock-up creation, your Dev resources code for the A/B test using a testing platform and we run the experiments for at least 2 weeks with a minimum of 300 conversions, making sure both conditions are satisfied to choose a statistically valid winner.
Then there are new learnings from the experimentation program and the old KPIs get suitably modified to benefit the business and the entire Conversion Rate Optimization process restarts in an iterative manner for endless online revenue generation.
Do contact us to increase your website conversion rates!
Get a dose of up to 15 different copywriting techniques applicable to your business or website. Learn the most important On-Page and Off-Page SEO factors to improve organic traffic to the site steadily over time. Let us work together on Direct, Organic, Social, Referral, and Email traffic sources for your website. The focus needs to be on the context of the content which builds a community of engaged followers. We create useful, unique and create content which is always aligned with the business goals of the organization. This way we can build site authority and improve domain score, keeping in mind the ROI of Content Marketing. Get your team of writers coached so that they can carry the mettle forward!
The entire gamut of Search Engine Optimization, Pay Per Click optimization, Guerrilla Marketing, App Store Optimization, Press Releases & Social Media Marketing are covered for generating ROI.
Get your business growing with strategies for each stage of the funnel like Awareness, Acquisition, Activation, Retention, Revenue & Referral with a holistic approach in mapping the Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU). Time for you to understand your customer's self interest better and tie that up with the solution your company offers or the business goal that your company has. Enabling a customer centric approach stands to gain remarkably!
We love helping business owners by creating individualized marketing plans that will help them reach their goals. Contact us today to see what we can do for you.