We identify a strong value proposition for businesses. What is a Value Proposition? "If I am the Ideal User, why should I buy from YOU rather than your competitors?" Businesses have their Value Proposition when they answer this question. It is our sole goal to identify and amplify it.
We intensify your message by making it appealing and trustworthy, while also conveying clarity and exclusivity in your offers. Your prospects perceive a greater perceived benefit than a perceived cost.
Allow us to assist you in achieving epic results with your marketing budget. We are a natural extension of your team, and we enjoy working together. Culture>Strategy>Tactics, go for it!
Here's a brief outline of the activities that we'll do together to achieve your desired goals:
Understanding current KPIs or Business Goals
Data Collection and Analysis
Hypotheses Generation
Design and Building the A/B Test
Maintaining Testing Velocity
Key learnings and Iteration
Get a detailed Conversion Rate Optimization audit done by a leading expert to identify all the potential areas where your website is losing out to your competition. The Audit proposal involves a detailed understanding of your most important metrics and Key Performance Metrics (KPIs), followed by data collection in the form of Heatmaps, Scroll maps, Eye tracking, Click maps and Session replays.
The next step involves data analysis, to identify descriptive, diagnostic, prescriptive and predictive data. This helps generate a Test Hypothesis which is built to the various awareness stages of the audience visiting your website. After a successful mock-up creation, your Dev resources code for the A/B test using a testing platform and we run the experiments for at least 2 weeks with a minimum of 300 conversions, making sure both conditions are satisfied to choose a statistically valid winner.
Then there are new learnings from the experimentation program and the old KPIs get suitably modified to benefit the business and the entire Conversion Rate Optimization process restarts in an iterative manner for endless online revenue generation.
Do contact us to increase your website conversion rates!
Try out up to fifteen different approaches to writing website copy. Learn the most important on-page and off-page SEO factors for increasing the site's organic traffic over time. Let's work together on the Direct, Organic, Social, Referral, and Email traffic sources for your website. We create useful, one-of-a-kind content that is always related to the organization's business goals. Get your content writers trained through workshops so they can continue to excel!
Achieve ROI via digital marketing strategies like SEO, PPC, marketplaces, guerrilla marketing, app store optimization, press releases, social media, and email marketing. A holistic strategy to mapping the Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU) with strategies for Awareness, Acquisition, Activation, Retention, Revenue, and Referral can unlock growth for your firm. A customer-centric strategy is really beneficial!
